This is a logo and webpage design for a startup conference called Stopdown.

The idea was to focus less on the usual flashy gadgets and gizmos and invite guests from startup companies that aim to become (or have already) serious businesses that aim to provide well-designed, quality products.

The logo started with beautiful, open-source typeface  League Spartan.

I borrowed some elements and symbols commonly used in startup conference branding, such as arrows pointing upwards, pastel colours, rising sun, and reversed them, to emphasize the difference.

Interestingly, the tagline was inspired by the logo design, not the other way round.
 

 

 

 

The webpage is a simple, no-frills, CSS-only scroll. It's modest, but fully responsive.

 

 

 

Earlier version with a different colour scheme.

Please note:
Some elements in the design may resemble Startup Weekend's Beaker People . Stopdown.io is a non-profit initiative that does not intend to mock or compete with Startup Weekend nor does it attempt to deceive its attendands and pretend to be an official Startup Weekend.event.